Prepared for Steve Moss · Handy Flag · August 14, 2026
Your store already closes 1 in 14 search visitors. It's just not getting enough of them.
Before writing this, I went through your last 12 months of sales, your Google Search Console data, and third-party search data for your market. This plan is built from your numbers, not a pitch deck — and your numbers say something most stores would kill for: the selling is not the problem.
Your data in one paragraph
Google search is already your #1 retail channel — $24,979 across 350 orders last year, converting at 7.1% (typical e-commerce runs 2–3%). But the whole site only sees about 25 visits a day. At your conversion rate, every 100 organic visits is worth roughly $525. The store is a closer. My job is to send it more at-bats.
What I found
Your last 12 months, in six numbers
7.1%
Organic-search conversion rate. Typical e-commerce: 2–3%. Your store sells.
~25/day
Total site visits. This is the constraint — everything below attacks it.
31%
Of product revenue is Bronco + Jeep (~$19,900) — with zero content behind it.
91%
Of organic landings hit the homepage. There are no collection pages to catch searches.
1.6%
Homepage click rate on 19,702 Google impressions. Rewritten titles move this fast.
13.3%
Conversion from AI platforms — ChatGPT and Claude have already sent you paying orders.
Sources: your Wix sales and traffic reports and Google Search Console, Aug 2025 – Aug 2026; Ahrefs search data, Aug 2026.
Phase 1
Site fix — $2,000 flat, 2–3 weeks
One payment, one fixed scope. Everything below is included; nothing below is billed hourly.
- 1
A blog, connected and publishing
The Wix blog gets installed, styled to match the store, and wired to Attriline so articles publish straight in. This is the rail everything else runs on — right now it does not exist.
- 2
Collection pages that catch your biggest searches
Today your homepage does 91% of the work — it ranks for 56 of your 66 keywords because there is nowhere else for Google to send people. Real ATV/UTV, Bronco, and Jeep collection pages give every major search a page built to receive it.
- 3
SEO pass on every product and collection page
Titles, meta descriptions, image alt text, and product structured data across the whole catalog. Your homepage was shown 19,702 times in Google last year and earned 323 clicks — a 1.6% click rate. Better titles alone move that number.
- 4
Product pages reworked to answer buying questions
Fitment up front, what is in the box, shipping and returns where people look for them. Your store converts search visitors at 7.1% — the rework is about protecting and feeding that, not fixing something broken.
- 5
The Full Send fix, and friends
"Full send flag" gets searched ~800 times a month and your listing sits on a generic product URL at position 14. Every orphaned product like it gets a real page with a real name.
- 6
Two cornerstone Bronco/Jeep guides, written and live
The first content aimed at the fitment questions Bronco and Jeep owners are already asking — the pages that start earning while the monthly engine builds on top.
- 7
Measurement confirmed, baseline recorded
Search Console and analytics verified, with where you stand today written down — rankings, traffic, and conversion. Every claim I make later gets checked against this baseline.
What is not in the $2,000
- —New product photography or video
- —Logo or brand identity redesign
- —Checkout, payment, or fulfillment changes
- —Migrating off Wix
- —New product development or mounting hardware design
Layout gets one full round of revisions. Anything you think of after that is not a problem — it just goes into the monthly work rather than reopening the build. That is what keeps a fixed price fixed.
Phase 2
Where the growth actually is: three wells
The monthly engine ($500/mo, four researched and published articles a month) drills these in order. Each one is backed by a number from your own data, so you will always know why a given article exists.
1. Defend the big well — ATV & UTV search terms
“UTV flags,” “ATV flags,” “whip flags” and their variations add up to roughly 4–6,000 searches a month — about 4–5x the Bronco/Jeep cluster. You already rank #4–6 on most of them off the homepage alone. Collection pages plus supporting content is what moves #4–6 to #1–3, and on these terms that difference is most of the clicks.
2. Own the deep well — Bronco & Jeep fitment
This is already 31% of your product revenue, and Jeep and Bronco forums sent you $3,700 in orders last year without you lifting a finger. Here is the detail that matters: “bronco flag mount” gets searched 3x more than “bronco flag” (163 vs 52 per month). People are not searching for the flag — they are searching for the hard part, the mount. You manufacture the mount. Ranking difficulty across this whole cluster is effectively zero, and advertisers pay $40–50 a click for these terms — that is what buyer intent looks like. Ford and Jeep sold 313,000 new Broncos and Wranglers in 2025 alone; every fitment question they ask is winnable, and nobody is answering.
3. Test the third well — the dune-trip moment
Flags are legally required at every major dune — Glamis alone draws 900,000+ visitors a season, all required to fly one. Your own data hints people buy around the trip: Sunday is your single biggest order day, your Search Console already catches queries like “sand hollow flag requirements,” and your best retail regions are dune towns — St. George, Vegas, western Michigan. So we test it: flag-requirement guides for each major dune (cheap to rank, easy to measure) and a dealer locator page — because the “grab one on the way out” buyer shops near the dunes, and your wholesale side is already 32% of revenue at 7–15x the order size. Your site becomes the top of your dealers' funnel too.
The math
What this has to do to be worth it — from your actuals
Your average online order is about $75 ($78.75 when it comes from Google). If roughly half of that is margin — correct me if I'm off — the bar looks like this:
~14
extra orders a month and the $500 engine pays for itself.
~54
extra orders total and the $2,000 build has paid itself back.
For scale: organic search already brings you about 29 orders a month. So the engine breaks even at roughly a 45% lift over a site that today has no blog, no collection pages, and a homepage doing 91% of the work. That is the bar I want to be measured against — and if we are six months in and not clearing it, I will tell you before you have to ask.
Timing is part of the math. Your biggest month is April; March–July is your season. Content takes 60–90 days to settle into rankings. A build that starts now is live, indexed, and aged before the spring wave hits — start in January and you miss it.
Timeline
Three weeks, start to finish
Access sorted, full audit of the store, baseline rankings and traffic recorded. You approve the plan for the collection pages and product pages before anything on the live store is touched.
The build: collection pages, SEO pass, product page rework, orphaned-product fixes, blog installed and connected.
Your revision round, then the two Bronco/Jeep guides go live. Measurement confirmed. The monthly engine starts the following week.
What I need from you: collaborator access to the Wix site (not your password — you add me as a contributor from your dashboard), and the ten minutes it takes to connect Search Console. I'll walk you through both.
In total
What you would be agreeing to
| Phase 1 — Site fix | One time, 2–3 weeks | $2,000 |
| Phase 2 — Content engine | Monthly, cancel any time | $500/mo |
The $2,000 is invoiced at the start of Phase 1. The retainer starts the month the site work is finished, not before — you do not pay for the engine while the floor is still being fixed.
Steve, say go and I'll start Monday.
I'll send the invoice and the two access requests the same day. Week one is all audit and planning, so you see the plan before anything on your live store changes.
Have a question? Ask me first →